You can’t do proper search optimization unless you look at the facts and figures. Code. Analytics. Traffic. Metrics. Click-through rates. Visitor behavior. Search patterns. Search queries (briefly covered a few years ago, here and here). Which brings me to today’s topic: Pivot Tables. Seems to me people have stopped talking about the importance of pivot tables in search marketing. But they still matter in 2017. Learn why. Data matters Now. Look at what works. Repeat. Look at what doesn’t work. Avoid. Simple as that.
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